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Debut screen recorder free5/9/2023 ![]() Although all K-pop girl groups inevitably fall back on their beauty and femininity to appeal to audiences, Twice in particular has been marketing itself as the pretty teenage girls longing for men’s approval. ![]() Member Dahyun of girl group Twice in the group's teaser video for its latest dance track "Set Me Free" (2022) The fact that it was Twice, of all the girl groups, who took their makeup off adds more meaning to the theme. “We hope that it lets people see another side of Twice.” Although the makeup removal scene was not a major part of the full music video, the teaser was enough to win praise from viewers who lauded the video for “setting themselves free from the standards society set for women” in a YouTube comment with over 1,500 likes, among many others. “The title song ‘Set Me Free’ carries the message, ‘Let’s break free from everything that holds us down and love freely,’” Twice leader Jihyo explained in a press release. ![]() ![]() In an industry with a strong taboo on the mere mention of feminism, Twice’s “Set Me Free” comes as an ode to the silent wave of awareness on women’s rights that has been building up in the oppression that is Korean “pop” culture. A seemingly free and rebellious culture it may be, but K-pop tries its best to avoid involvement in some of the most pressing issues around the world, especially regarding gender. Now, in the teaser video for girl group Twice's recently released EP “Set Me Free,” the members are shown taking off their makeup layer by layer. Members of girl group Twice pose with no makeup on in the group's teaser for its latest dance track "Set Me Free." Representing the K-pop scene of 10 years ago, Girls’ Generation called their bare face something that “needs to be kept to themselves” in their song, “I Got a Boy” (2013).
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